Montrack is an innovative system that analyzes participation and tracks visitors within an area.
With the installation of one or more antennas, it measures entry flows and tracks visitor movements in real time. It is able to measure the presence of user smartphones, identifying them unambiguously and anonymously, recording their position, duration of stay and recognizing them as new or return visitors.
Contact us!POSSIBLE USES
The data provided by Montrack can be analyzed to study, for instance, client paths within a store and their frequency, to monitor trends in entry flows within an area or movement to neighboring areas. By overseeing access, more efficient management of lighting can be provided and energy efficiency can be improved. In addition, thanks to integration with security systems and geolocation, it can act as an indoor localizer.
APPLICABLE AREAS
Montrack can be used:
inside shops, large stores
or shopping centers and
exhibition centers
Tool to assess marketing and promotional operations
in open but defined
spaces such as theme
parks, event areas and
tourist complexes
Improve management of visitor flows and participation
on public transportation
networks, in hospitals or in
museums
Search for medical equipment or medical personnel
in sports centers,
multipurpose centers, and
convention centers
Immediate feedback on the number of people present
FEATURES
It is fully integrated with Google Analytics, allowing data provided by Montrack to be visible in real time and aggregated in statistical reports for log analysis.
The system uses WiFi to measure users’ network devices.
It does not broadcast radio signals and does not produce electromagnetic pollution or interfere with radio communications.
It collects data anonymously, fully complying with visitor privacy.
The management console for collected data can be used through the cloud.
CONTACT US
Contact us for more details on technical features or sales.
+39 02 4390239